Designed by an heritage artisan from rural southwest Asia, this Roots Studio x JuJuBe print showcases a skilled art tradition passed down from generation to generation. Hand-dyed and multi-hued, Threads features digitized needlepoint with heirloom star patterns in colorful jewel tones. Paired with light satin gold hardware and aqua lining, each stitch tells a story of artistry, tradition, and ancestry with Threads.
Proceeds from this endangered heritage art directly benefit the artist and their village. Art with a conscience … The Roots Studio x JuJuBe Collection proudly presents Threads.
How does it work? From the profits provided, an estimated 20% go to the artist while 80% is put into a community fund, where the governing body of that tribe or village prioritizes how it can best be used to benefit their people.
